GROW YOUR BUSINESS WITH ENTREPRENEUR EMPOWERED ORGANIZATION.
We are a nonprofit organization that enables business owners to grow their business using the tools and technologies that are readily accessible to them. Our nonprofit’s Strategic Board has experienced marketing experts who are ready to share their knowledge to help you grow.
Chat with us to figure out which tools and technologies can be utilized by your business to increase sales, build stability and boost revenue.
THE FIRST STEP: FIGURE OUT WHICH MECHANISMS TO DEPLOY
One way to acquire new business is to use free tools, like Facebook, LinkedIn or Youtube. They offer free signups and enable you to connect with new leads.
If you are looking for an immediate result for your business, paid ads might help you reach your goals a little quicker. These platforms also offer paid advertising options.
If you have been in business for a while and have accumulated a list of leads, or developed a community around your business, these are assets worth exploring.
SECOND: APPROACH IT IN PHASES
PHASE 1: Attraction Phase
The first step in any marketing campaign is to figure out who you are going to market to, how you can grab their attention, and how to lead them to the next step, closer to the sale.
PHASE 2: Conversion Phase
The second step is to focus on the conversion sequence. Whether you are selling a product or a service, you need to ensure you have a smooth workflow that can turn visitors into customers.
PHASE 3: Hyper-Growth Phase
Once you have successfully identified the mechanisms that are working well, it’s time to scale the
PUBLICIZING YOUR COMPANY
USE TECHNOLOGY TO DRIVE RESULTS.
Once you have identified the right mix of paid, free and owned media marketing, and have the different steps in your marketing efforts broken down into small steps – the next step is to identify and use the right tools that can help you capture, convert and scale with confidence.
HIRD: IDENTIFY THE TOOLS THAT AMPLIFY YOUR MESSAGE
Facebook is the largest social media platform in the world, with over 1 billion searches per day. It’s advertising platform offer extremely robust targeting options that can be used to pinpoint your ideal clients with accuracy, so you can serve them different advertisements, based on your objectives.
With over 3 billion searches a day, Google is probably the first place that people turn to when they need to perform a search or look for something. Google’s Advertising platform offers extremely detailed search word targeting options that enable you to get in front of your
Instagram, which is owned by Facebook, offer really unique ways to market your business, especially if you believe that “pictures tell a thousand words”. You can boost your content using the App or through Facebook Ad targeting options.
Youtube, which is owned by Google, is the go to video platform, where once again, you have the option to target someone using their search terms or even based on their profile, or the type of videos that they watch on the platform.
In today’s digital world, almost every industry has some form of advertising option that caters to the people involved or interested in that industry. It may be worth exploring a few industry-specific online and offline advertising options as well.
Print advertising is still very effective, and can still be used to get your business in front of the right clients or customers. One school of thought believes that in this digital era, print advertising may help your business stand out from competitors.
RADIO AND TELEVISION
Radio and television ads might be a good option for your business if you want to reach the masses, but the flip side to that coin is that they tend to be a little more expensive than the online technologies and tools, like the ones mentioned above.
As you know, there are many options available to small business owners who are looking to grow to the next level. It’s a matter of identifying your objectives, identifying the marketing hooks and the mechanisms that you can deploy to attract more business. Contrary to popular belief, there is no “secret sauce” and every business is going to be different, but with a strategic roadmap in place, you can ensure you maximize the results and the ROI.
Take a second to book a FREE consultation to chat with our marketing gurus who are here to help you learn and master these tools so you can carve your own path.
THESE TECHNOLOGIES CAN BE USED BY DIVERSE BUSINESSES
- Automotive service
- Accounting firms
- Coaching firms
- Consulting firms
- Engineering firms
- Law firms
- Marketing firms
- Real estate firms
- Publishing firms
- Marketing agencies
- Technology firms
- E-commerce firms
- Clothing companies
- Medical firms
MEET OUR NONPROFIT’S STRATEGIC BOARD
AFTER WORKING WITH THOUSANDS OF ENTREPRENEURS OVER THE YEARS, WE REALIZED THAT EVEN THOUGH BUSINESS OWNERS HAVE A UNIQUE OPPORTUNITY TO LEVERAGE BILLION DOLLAR TOOLS TO MARKET THEIR BUSINESSES, MANY OF THEM NEEDED MORE TRAINING AND SUPPORT TO ENSURE THEY WERE MAKING LEVERAGING THESE TOOLS THE RIGHT WAY. THAT’S WHY WE STARTED THIS NONPROFIT – TO HELP BUSINESS OWNERS FIGURE OUT HOW TO GROW WITH THE RIGHT MIX OF TOOLS, STRATEGIES
– Sid Peddinti, Strategic Board Member
Top Row: Peter Peddinti, Christian Martinez, Lauren Evanow, Pascal Ferrari.
Bottom Row: Ladi Saka, Anuja Khandelwal, Roger Berges, Sid Peddinti.
Connect with our nonprofit to explore one or more of the above options, resources or tools for your business. We offer complimentary training sessions to help you find the exact solution for your particular business.
Once again, welcome to our community and hope to chat with your soon.
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